80s Music Central News

On the heels of a brief and alluring television commercial that ran in September during the MTV Video Music Awards broadcast, there is now a print version of the ad — which teases the release of the new NIN recording — in the pop-culture magazine Gear. However, the ad offers little more than a few odd clues. “It will all begin to make more sense over time,” explained NIN spokeswoman Sioux Zimmerman. “There will be a little bit here, a bit there. It will all build up [to the album’s release].” The print ad, like the televised clip that gave the first clues of a release, features the word “ninetynine” in orange with the band’s trademark backward 'n's in the same font used on the cover of NIN’s 1992 EP, Broken. It also includes the logo of bandleader Trent Reznor's label, Nothing Records, and a copyright notation. The new album will be NIN’s third studio LP of all-new material since the band’s formation in 1987. In addition to its 1989 debut, Pretty Hate Machine, which featured the alt-rock hit “Head Like a Hole.”